Monday, February 9, 2009

Free Documentary Viewing For First 100 Cyclists To Opening Of Fuel

There is a new film opening in L.A. fresh from an Audience Award for best documentary at Sundance. Fuel takes a look at the history and present of America's dependence on petrol chemicals for fuel, and solutions to the problem. Obviously transit by bicycle, the best invention ever, is one way to significantly reduce fuel consumption even if only used for some trips. True to the spirit of the film's intentions, free tickets to the opening are being handed out to the first 100 cyclists to show up to the Santa Monica pier this Friday at 6:00pm to ride to the 7:00pm showing at the AMC Loews Broadway 4.

Seems a little odd to me that they are meeting an hour in advance to go about 3 blocks on bikes when the estimated walking time is 6 minutes between those points. Speaking of walking, pedestrians & transit users seem like good candidates for this incentive as well, but do not appear to be included in this offer. Their role in reducing fuel consumption should not be overlooked. I actually walked to work today because I just didn't feel like dealing with Los Angeles drivers in the rain today and am fortunate enough to live 2 miles from work.

Thanks to green LA girl for the tip, who also foresees a problem with where are those 100 cyclists going to park their bikes? I would have to agree considering even on a normal evening the bike racks all up and down the 3rd St. Promenade are typically full and many people attach to trees or other random objects. Although cyclists have been known to get creative in the absence of adequate bike parking infrastructure...

Bike Parking

I may not be able to see it opening night, but I definitely want to check it out. The more more mainstream attention we can bring to alternative energy issues the better, and a successful opening can lead to wider theatrical release. As I like to tell people, my alternative energy source for getting to work is breakfast cereal.

When: Friday, Feb. 13, 6 pm
Where: Meet at the top of Santa Monica pier by the cannon in Palisades Park, the corner of Colorado and Ocean, Santa Monica
RSVP: Required to events@thefuelfilm.com.

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